In the first three months of 2022, fewer smartphones were sent to India. This is the third quarter in a row that the decline has occurred. An International Data Corporation (IDC) quarterly mobile phone tracker has provided the data. Compared to the same time last year, 37 million smartphones were shipped between January and March, a 5% decrease.
Inflation and shortages of COVID were to blame for the poor shipping numbers. Offline delivery channels also saw a 13% drop in shipments year-over-year. An all-time high ASP of Rs 17,000 ($221) was reached for the fourth consecutive quarter as new and current gadget prices soared.
Xiaomi shipped 8.5 million smartphones, accounting for 23.3 percent of the market, according to the research.Realme and Vivo took third and fourth place, respectively, with 6 and 5.5 million shipments, trailing Samsung, which shipped 7 million smartphones. With 3.5 million shipments, OPPO rounded out the top five. Realme was the only one of the four brands to see a decrease in shipments year-over-year in Q1 2022.
Only Realme saw yearly growth in India during this time period, with a 46.3 percent increase compared to Q1 2021.
Xiaomi has a 32% share of the internet market. There was a lot of interest in Samsung’s Galaxy S22 line. The South Korean brand maintained its dominance in the 5G market with a 29 percent share thanks to the Galaxy M32 and Galaxy A22. As a result of its low-cost C-series smartphones, Realme managed to hold onto its second-place online position. Vivo, on the other hand, controlled 24 percent of the offline market, according to IDC. iQOO brand and new T-series smartphones are expected to boost online shipments for the brand.
It was found that shipments below $200 (about Rs 15,000) decreased by 16 percent, but that shipments between $200 and $300 (roughly Rs 15,000–Rs 23,000) saw an 18 percent increase, according to the IDC analysis. On a year-over-year basis, the $300-$500 (Rs 23,000-Rs 38,000) premium mid-range segment grew by 75%. Apple accounted for 60% of shipments in the high-end premium group, which includes products priced above $500 (about Rs 38,000).