Advanced Typography: From Knowledge to Mastery

Product Description

Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.

From the Back Cover

Richard Hunt is the man that I turn to when
I need to develop advanced typographic work.
                    – BRUCE MAU

Take your knowledge, usage and understanding of typography
to the next level…
Here is your companion guide to mastering the art and craft of working
with type. Taking a practical approach, this book combines visual, linguistic, historical and psychological systems with the broad range
of applications and audiences of type today.
* Over 200 images, both technical and creative
* Practical applications, advice and tips
* Clear and helpful definitions of typographic vocabulary
From the challenges of designing across media and cultures, to type
as information and craft, expert practitioner and educator Richard Hunt
marries theoretical context with applied examples so you feel confident
in improving your skills as an advanced typographer.
… a typographic finishing school for upper year and
recently graduated students.     
            – Renée Alleyn, Sheridan College, CANADA
… a good reference to build on existing experience,
as a new graduate or a more established practitioner.
            – Sallyanne Theodosiou,
University of the Creative Arts, UK
    
Richard Hunt has practiced typography for over 35 years, first supplying type to designers, and then with the advent of the desktop computer, acted as a consultant to many design firms and other institutions across North America, including Bruce Mau Design, Zone Books, Rizzoli, KPMB Architects, Rhode Island School of Design and the Getty Research Institute. He teaches at OCAD University, Canada (formerly the Ontario College of Art and Design) where he lectures on the history of typography and teaches studio typography classes and typeface design.

About the Author

Richard Hunt has practiced typography for over 35 years, first supplying type to designers, and then with the advent of the desktop computer, acted as a consultant to many design firms and other institutions across North America, including Bruce Mau Design, Zone Books, Rizzoli, KPMB Architects, Rhode Island School of Design and the Getty Research Institute. He teaches at OCAD University, Canada (formerly the Ontario College of Art and Design) where he lectures on the history of typography and teaches studio typography classes and typeface design.