My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)

Product Description

Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Here, you’ll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

From the Back Cover

This volume contains his two landmark books. Scientific Advertising–the classic primer still read by today’s top copywriters–was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide