SELLING IT SOFTLY: Create your own story of direct selling success.

Product Description

Are you looking for a truly inspired way to talk about what you sell? Selling It Softly is your guidebook for direct selling success. Drawing on years of working with successful direct sales leaders, author Sue Rusch offers a compelling look at the business of selling. You will discover how to develop your own soft-selling style that delivers hard business results. You will rethink the way you look at your products and services. You’ll discover the true value of what you sell, and explore ways to help customers and team members improve their lives. If you’ve been thinking that it’s time to bring a new approach to your business of selling, it’s time to start Selling It Softly.
Selling it Softly invites you to take an unforgettable look at the emotional side of selling. In a time when information is everywhere, you will discover it is inspiration that creates the missing link between your products and your customers. This book will equip you with easy-to-apply approaches to make an immediate difference in all that you do.
With heartwarming stories from her direct selling career and her life’s journey, Sue offers a fresh approach to sharing the life-enhancing benefits of the products you sell.

Review

“Sue, you are brilliant. I loved your book! In combining your personal experiences with practical, hands-on applications, you teach us a very powerful way to sell… by using both our heads and hearts to connect with people. Your warmth, humor and real-life insights allow us to relate your lessons to our own lives and businesses. You shine, Sue, and you are clearly helping others shine with your work!” – Jill Blashack Strahan, Founder and CEO, Tastefully Simple, Inc.

About the Author

Sue Rusch is known for building a nationally-recognized $19 million field direct sales organization, and for inspiring thousands to think differently about themselves and their businesses. Her sharp insights are drawn from a depth of experience on both the field and corporate sides of the direct selling industry. From an award-winning field leader with The Pampered Chef to Vice President and General Manager of Big Yellow Box by Crayola (a Hallmark Company), Sue developed a passion for entrepreneurial success. Today, she serves as a speaker, consultant, and strategic advisor to top sales executives and sales leaders. Sue makes her home in Dallas, TX with her husband, and they have three grown children.